MY PICK

AI can accelerate many stages of innovation — but new research maps the specific bottlenecks where it fails. Any decision hinging on sunk costs, switching costs, or how a choice is framed should stay with human judgment: ethnographic fieldwork that observes how people actually behave, not what a model predicts. Two days after "choosing what to build is harder," here's the precise map of which choices AI can't make.
Article · 10 min

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