Everlane helped define a generation's belief that consumers would reward purpose-driven companies. Its acquisition by Shein for $100 million tells a different story. Forrester examines why another millennial-era brand has fallen — and what separates purpose-driven brands that endure, like Patagonia, from those that don't. A sharp case study in whether values alone can sustain a business.
_{^{Blog · 8 min}}

_Forrester
Europe Economic Outlook 2026: Energy and geopolitical headwinds weigh on growth
^{Blog · 8 min}

_RAND
Redefining the definition of the unbanked
^{Report · 10 min}

_{Roland Berger}
Saudi FinTech at scale
^{Report · 12 min}

_Forrester
It’s time to challenge the blockchain industry on quantum security
^{Blog · 8 min}

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