Persuasion tactics refined over decades — built on well-documented patterns in human cognition — don't work on AI shopping agents. HBR tested eight common promotional mechanisms across four AI models in thousands of simulated rounds: only one behaved consistently the way it would for human buyers. As AI agents increasingly make purchasing decisions, entire marketing playbooks may be heading for obsolescence.
_{^{Article · 10 min}}

_McKinsey
Agents, robots, and us: How AI reshapes work and skills in Europe
^{Report · 20 min}

_{MIT Sloan Management Review}
Beyond verification — what responsible AI really demands of human experts
^{Article · 12 min}

_{Chatham House}
Trump’s treatment of US allies has weakened his negotiating position with Xi
^{Analysis · 10 min}

_RAND
Key changes in US and Chinese military capabilities, 2017-2024
^{Report · 15 min}

_{Peterson Institute}
What does it mean to be European today?
^{Analysis · 10 min}

_McKinsey
Cheaper, faster, better: A formula for cleantech scaling success
^{Article · 10 min}

_McKinsey
The end of ERP as we know it? Five ways AI is disrupting ERP
^{Article · 10 min}

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